MarketingApplication Programming Interfaces Marketing Strategy

Application Programming Interfaces Marketing Strategy


Application Programming Interfaces is the name in English of what is known as an API.

Application Programming Interface, Its mission is to make machines understand each other, a market that has been growing 20% ​​annually since 2018 and in which more and more business ideas are being launched.

Application programming interfaces make it possible for solutions and systems to talk to each other. One of the main functions of APIs is to save time and money for developers – their main clients – since they provide solutions to basic functionality. For example, if someone creates e-commerce, they have two options for the payment system: create their own private solution from scratch or take advantage of some of those already existing in the public market, such as PayPal, to manage payments.

Not having to continually reinvent the wheel would thus be one of the main purposes of APIs. As they clarify in AWS, Amazon’s cloud storage service, the architecture of the APIs is usually explained in terms of client and server. 

The application that sends the request is called the client and the one that sends the response is called the server. In this sense, the API links different software, receiving requests and sending responses.

An open or public API saves developers time by allowing them to connect their platform to tools they already have, reducing the need to create entirely new features. Around this mechanism, more and more popular and successful business ideas such as these arise:

Google Maps

It is just one of the more than one hundred APIs developed by Alphabet, the American multinational whose main subsidiary is Google and Android. Created in 2005, the Google Maps service currently allows any user to access information from its web map application server updated in real-time from a mobile phone. 

Basically, the Google Maps API is used to display maps on web pages and applications, although it is also used for many other functions related to Google services, such as Google Place, Google Routes, the Google Traffic route calculator, or the GPS navigator. Google maps.

With the official developer password, the API is free to use for any website. Also say that, for the majority of ordinary users, the use of this application is ‘free’, but that companies pay high amounts for its use. 

Stripe: Payment Platform

Just as PayPal was previously referred to as a typical example of an API, the online payment processing platform Stripe is also an API. Stripe products enable payments for online retailers as well as companies that work with subscriptions, software platforms or marketplaces, and much more. 

Thinking of developers, they say they have the “world’s most powerful and easy-to-use” APIs so that any site can easily integrate payment functionality. As stated on its website, Stripe receives more than 250 million API requests per day with a maximum of 13,000 requests per second. 

Stripe’s API is organized around REST. Under this model – the most common today – the client sends the requests to the server as data, and the server uses this input from the client to start internal functions and return the output data to the client. 

Postman – API Platform

Postman is an American API platform that, according to information provided as of April 2022, has more than 20 million registered users and 75,000 open APIs, which they claim represents the largest public API center in the world. As a company, Postman had received a total of 430 million dollars of investment until last year, positioning itself in 2021 at number 54 on the Forbes Cloud 100 list.

The features offered in Postman are aimed at simplifying each step of building an API and streamlining collaboration to help build better APIs. They say that more than 20 million developers and 500,000 organizations around the world use Postman today.

Belvo: Open Banking API Platform

This has already been discussed on this website. After passing through the financial sector, Pablo Viguera and Oriol Tintoré decided to found, in past years, Belvo, an open finance API platform, with the idea of ​​“building common rails that allow users, companies, and data to connect finance in Latin America. Since then, we have managed to create a standard, safe and robust infrastructure, on which the new generation of financial innovators in the region is already developing more inclusive and efficient financial services”, declared Viguera in the aforementioned interview. 

Since its creation, Belvo has raised 56 million dollars from important investment funds in the United States and Latin America, where they had their eye from the beginning. Currently and according to data posted on the website, Belvo has a presence in Brazil, Colombia, and Mexico and already has a workforce of more than 150 employees.

Cloud API: API Development In The Cloud

Cloud Appi is a company founded in Spain by Marco Antonio Sanz Molina Prados where they present themselves as experts in consulting and developing APIs in the Cloud world. Along these lines, they claim to transform companies through APIs and help them design architectures where APIs are the key to their business. The company has a team of more than 80 people who have carried out more than 1,500 projects creating services that can be used by other applications. 

To highlight what Sanz Molina Prados refers to as the API economy, he also created APIAddicts, the largest community in the Spanish-speaking world around APIs.

In the opinion of this CEO, “in the last five years, this business has accelerated in a brutal way, and the possibilities are endless, even more so as the number of devices connected to the Internet grows and we continue to be immersed in the process of digital transformation.”

Frequently Asked Questions About Application Programming Interfaces Marketing Strategy

What is application programming interface?

1. An API is a way to get information and functionality from a program.

2. APIs are typically accessed through programming languages or libraries.

3. The most common type of API is one that returns data.

4. Services that provide APIs are called web services.

What is an API marketing?

1. An API Marketing Plan is a step-by-step plan you can use to find your target audience and convert them into paying customers.

2. It’s a simple set of tools that can help you manage your content creation and delivery to maximize the results of your efforts.

3. It is a toolkit that is used to create and launch an application without needing to hire a developer.

4. And it’s an opportunity to build lasting relationships with your clients.

What are the types of API?

1. REST APIs – Representational State Transfer

2. SOAP APIs – Simple Object Access Protocol

3. JSON APIs – JavaScript Object Notation

4. XML APIs – Extensible Markup Language

Why are application programming interfaces important?

1. APIs allow other programs and applications to interact with yours in a convenient way.

2. APIs are essentially a “contract” between your program and others.

3. APIs allow other developers to easily build upon your application.

4. APIs let you build applications without having to spend time learning new languages.

5. APIs allow you to focus on the “business logic” of your application instead of writing code.

What is an API strategy?

1. An API is a way for external developers to build applications or programs that use your application’s data.

2. API is a term for any information you provide to developers in the form of instructions or a code snippet.

3. An API strategy is how you plan to implement the API and what you plan to do to market it to developers.

How do you market an API product?

1. Have a demo video that shows how it works.

2. Get your potential customers excited about what it will do for them.

3. Use testimonials, case studies, and blog posts to give people a taste of what it can do.

4. Show a quick overview of its capabilities on a landing page.

5. Give it a catchy name, and make sure the name conveys a positive meaning.

6. Don’t forget to mention that it’s API-first.

7. Include a free trial.

How do you implement an API strategy?

1. It’s a strategy for developing web APIs.

2. It lets you easily build mobile applications.

3. It allows developers to publish, discover, and consume Web APIs.

4. It makes it easier to write code for your API.

5. It enables you to open your APIs to others.

6. It gives users control over their data.

7. It lets you standardize your APIs.

8. It lets you ensure that your APIs can be consumed by any programming language.

How is API used in marketing?

1. API has helped companies track visitors across different platforms like mobile, desktop, tablets, and more.

2. API can be used to track how long users are engaging with the website.

3. APIs are used to collect visitor information such as age and gender.

4. APIs can be used to monitor social media engagement, including likes, shares, and comments.

5. APIs can be used to find user data such as email addresses or phone numbers.

6. APIs can be used to provide feedback and reviews about a business.

What is Application Programming Interface API and how is it used in marketing?

1. An API allows your business to communicate with its clients, without needing a direct line of communication with the client.

2. APIs are also used in web development.

3. APIs can be used for many different purposes.

4. An API can be created by a third party and then incorporated into a website or app.

5. APIs have become more prevalent with the rise of mobile apps.

6. APIs provide a common way of accessing information or functionality.

7. There is a lot of innovation happening with APIs, and they can be a huge benefit to businesses.

What is an API in digital marketing?

1. An API stands for application programming interface and is the foundation of all digital interactions, such as Google Analytics and social media platforms. It is a tool that allows third parties to use your data and services.

2. APIs allow developers to create custom tools, apps, and other products that connect to your online systems.

3. APIs enable the development of new tools and services that will help people interact with the internet.

4. You might already be using an API in your digital marketing strategy. For example, if you have an eCommerce store, you might use an API that allows customers to order products from you directly through their favorite browser.


With the rise of software companies like Microsoft, Apple, and Google in the business of providing free web services, the question of “who owns the web?” has been a hotly debated topic among digital marketers. While the battle rages on between competing service providers, one thing is becoming more and more apparent: if we want to use the internet to communicate and connect, it has to work for everyone. We have to create an open internet that benefits us all. This is where Application Programming Interfaces Marketing comes in.


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